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Salesforce Acquires Informatica: A Deep Dive into Implications

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Introduction: Why This Acquisition Matters On the surface, Salesforce’s $8 billion acquisition of Informatica is a massive financial play – one of its largest since acquiring Slack in 2021. But beneath the numbers lies a deeper, more strategic narrative: Salesforce is solidifying its position as the most integrated, AI-ready customer platform in the market. With this move, Salesforce...

News, Insights und Features aus der MarTech Welt

Jens Hilbrands

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Helping Customers to make the most out of Salesforce with passion for Loyalty, CRM, Data Cloud, Marketing Cloud and Marketing Automation